Branding & Art Direction

I bring brands to life through thoughtful branding and inspired art direction. From shaping your strategy and creative vision to delivering a unique visual identity and custom collateral, every detail is designed to tell your story. Through carefully guided photography and campaign direction, I ensure your brand feels cohesive, captivating and unforgettable at every touchpoint.

  • Before developing a visual identity, it’s important to establish solid foundations. Brand strategy defines your positioning, values, and messaging, setting the creative direction for your brand identity.

  • Once the brand strategy is defined and the creative direction is set, we move on to the best part, creating a visual identity that is uniquely yours. It is a collaborative process where I listen to every need and detail. Together, we will choose colours you love, design a logo that elevates your brand, and define the iconography and photography that will bring it to life. At the end of the process, you will receive your brand guidelines, a complete reference that will help you maintain consistency and confidence in everything you create moving forward.

  • Once your brand identity is complete, we can extend it into print collateral such as business cards, stationery and packaging, ensuring every physical touchpoint reflects your brand. On the digital side, I can design full campaign assets from social media graphics to email templates and online banners, so your brand presence remains strong, cohesive and recognisable across every channel.

  • Photography plays a key role in how your brand is perceived, and stock images are not always the best option. If you want photography that is truly yours, I can create a custom set of brand images. We can organise the shoot together, and I can support you with styling, art direction and capturing the shots. From concept to final images, I can take care of the entire process.

Design Services

From social media and email templates to print materials, packaging, presentations, and websites, I offer design solutions that keep your brand consistent and impactful across every touchpoint. My goal is to empower you with templates and assets that make it easy to manage and grow your brand with confidence

  • Using your brand identity, I can create custom Canva or Figma templates in different formats, so they’re ready to use across various platforms and purposes. They’ll be easily editable, so you’re fully in control and have the autonomy to update them as you need whilst keeping a consistent social presence.

  • I create custom email templates in your branding and style, built directly into the platform of your choice. They’re ready to use from day one, with every detail tailored to your campaign needs.

  • From boxes and bottles to tags, bags, and more, I can design your packaging in line with your brand guidelines. Simply share your packaging specs and copy, and I’ll deliver press-ready files you can send straight to print. Have an event and need posters, signage, or inserts? Or something more complex? Just get in touch, and we’ll figure it out together.

  • From business decks to standout pitch decks, I design all kinds of presentations in Canva or Figma. I’ll use your content and specs to deliver high impact, on-brand and easy-to-customise decks that you can edit with complete confidence.

  • I can help you bring your dream website to life on platforms like Squarespace or Wix, creating a polished, on-brand site that’s ready to launch and that you can edit at any time. For larger projects, I can also collaborate with your design team to work on initial wireframes and UX.