Vitl is a company dedicated to enhancing individual well-being through personalised nutrition. They provide custom-tailored supplements and easy-to-use at-home nutrition tests, empowering customers to better understand their bodies and optimise their health.

As a Graphic Designer at Vitl, I contributed across a wide range of creative projects, from art direction to the development of both digital and print assets. I led the design of landing pages for the brand’s Vitamin and Protein Bars and played a key role in the concept and design of the Effervescent Tablets’ packaging, from initial ideas to final execution. I also designed a cohesive set of icons, including both health goal icons and Instagram highlight icons. A standout moment in my time at Vitl was directing the art and styling for a brand photoshoot, helping to visually define and elevate the brand’s aesthetic.