Project Overview:
On February 15, Bumble launched the Run Clubs Campaign and partnered with the Barcelona Half Marathon, the second-largest half-marathon in Europe (33K+ runners), to drive brand awareness. Motivational Bumble quotes lined the 21K course, including high-impact spots like the Bumble Bridge near the finish. Bumble also partnered with Good News to create
a unique Bumble Café offering free coffee, flowers, and fun surprises for supporters. Bumble highlights how dating and running thrive on shared experiences, endurance, and compatibility by bringing people together.
Design team: Mira Chelala, Chloe Livesey
Creative Direction: James Hannaford
Copywriter: Marisa Dipre
Project Manager: Maddie Braidwood
Role:
Brand and Experiential Campaign
OOH and Print Design
Results:
38M+ impressions with strong reach and attention via full-funnel activation.
12+ media hits on running’s connection power, incl. Bétévé TV spot and top national/Gen Z outlets.
Influencers: 1.76M+ impressions, 2.41% engagement, €112K value.
Top influencer: Sara Bace (900K reach).
