Bumble is a dating and social connection app built on the idea of empowering women to make the first move, creating a safer and more respectful space for dating, friendship and networking.

As part of the Creative Studio team, I worked alongside other designers, copywriters and producers to bring ideas to life from the first brief through to final execution. I had the freedom to develop creative concepts and establish distinctive looks and feels for campaigns, which were then applied across a variety of platforms including social media, web and print. I also created stylised and digestible UI visuals for the App Store. In addition, I played a key role in developing brand identities such as Bumble College, ensuring each had a clear, consistent and impactful presence across every touchpoint.